Bershka, Valenciennes

Bershka shops are distinguished throughout the world by their strategic location and well-detailed architecture. The establishments are converted into spacious trend-setting showcases with a carefully thought through image extending from the windows to the arrangement of the goods inside.
Bershka selects the best commercial sites in each city and positions itself in the most notable areas of the main shopping centres. Unique buildings are often chosen, which the Bershka architectural studio refurbish and adapt to its brand image and philosophy.
Music, screens, projections, modern graphics, fashionable colours, contemporary furniture design, state-of-the-art lighting and so on, are all features that turn Bershka into a shopping ‘experience’.
The shop’s interior is designed to give maximum importance to displaying fashion. The layout, music, lighting, furniture, graphics and the materials used have been designed and carefully chosen to provide maximum freedom to customers as they discover the latest fashion trends. All the shop’s elements are designed by the Bershka image team and are updated every season.
Bershka shops are designed to be appealing to young people in a space where they feel comfortable, which means the shops are fun. While browsing, choosing and trying on clothes, they can listen to the latest music and check out urban art trends displayed in the graphics and photo sessions featured in the shop decoration.
Bershka attaches great importance to its windows, displaying the most important items of the collection and the predominant theme to its public. The windows are constantly being renewed every season and the garments match the style of the shop’s interior, reflecting the trends of the whole season.
The new Bershka shop concept transforms the entire shopping space into a shop window, leaving a large glass front that allows the whole shop and complete collection to be seen.