Atelier Services Bnp Paribas, Paris

L'Atelier undertakes technology tracking on behalf of numerous companies. This market observation work feeds into marketing analysis, surveys or innovation, and helps to steer companies’ investment decisions or market positioning. Following the concept of technology tracking originally developed for BNP Paribas, L'Atelier determines for each specific industry - automobiles, luxury goods and services, mass consumer goods, energy, etc - the scope and depth of the research work to be carried out. Contact us L'Atelier has been building up expertise in company innovation for more than 30 years, through its Technology Tracking, Creativity, and Consulting services. Hundreds of companies have called upon our services to help them sharpen their view of future prospects, their IT strategy and their Innovation strategy, mainly in the sectors of Luxury Goods and Cosmetics, Media, Food, Mass Market Retail, Energy and Commodities, Automotive and Transport, Environment, Health, Public Institutions, Consumer Electronics, Telecommunications, IT Services, and Banking, Finance & Investment. Strategic IT Consulting entails helping our clients to develop and implement IT strategies which are aligned with the company strategy, mainly centred on Communication, Marketing and Commercial activities (Distribution, Sales, Customer Relationship Management). Strategic Innovation Consulting involves helping our clients to develop and implement innovation strategies aligned with the company strategy, mainly regarding Business Prospecting, Creativity, Project Portfolio Management, New Product Development and Marketing, services, processes, business models and organisational structures.