Alès Groupe S.a., Paris

When he speaks about plants, his eyes light up. And, he can speak for hours on end about the subject. When he was 25, he discovered the plant world: leaves, roots and extracts, which were dried or reduced to powder form and kept in old jars. These were left by a healer in the farm attic he had purchased in the Haute Provence region of France.
He was immediately captivated! He wanted to know everything about their properties, powers.
He was a leading hair care professional and had only one idea in mind: To create plant-based hair treatments, which were uncommon at the time.

With the help of his wife and some scientists, he transformed his garage into a workshop, where he developed the first PHYTO 7 creams, which he mixed together using an old bread kneading machine that had been thrown out.
Today, as in the past, he continues to work with his family and friends. His children help create the products and his friends and customers test them.